the output will be in `public/`. the relevant parts of that output should be linked into the root of whatever software (e.g. nginx) is serving the site.
to preview the site, run `make preview` and open the URL from the output.
optionally, build this from nix using either `nix build`, or `nix develop` and then running make commands inside the shell.
prerequisites: see `flake.nix`, but for now it's just [Zola](https://www.getzola.org) and GNU make.