diff --git a/content/about.md b/content/about.md
index e35d6cc..2a17f0c 100644
--- a/content/about.md
+++ b/content/about.md
@@ -9,17 +9,25 @@ and the closest approximation to authenticity of which this medium is capable.
 
 besides the blog, you can find me here:
 
-- [@colin@fed.uninsane.org](https://fed.uninsane.org/colin): my Pleroma account for micro-blogging/socializing.
-- [@colin:uninsane.org](https://matrix.to/#/@colin:uninsane.org): my Matrix account for instant messaging (a web client lives [here](https://web.matrix.uninsane.org)).
-- (my name)@uninsane.org: self-hosted email. add me to your client's address book and check your spam folder for replies: not all hosts recognize my server as reputable yet.
-- <https://git.uninsane.org>: a gitea instance for code hosting/collaborating/sharing (the repo for this site itself lives [here](https://git.uninsane.org/colin/uninsane)).
+- ActivityPub (social media): [@colin@fed.uninsane.org](https://fed.uninsane.org/colin)
+- Matrix (instant messaging): [@colin:uninsane.org](https://matrix.to/#/@colin:uninsane.org)
+- Email: (my name)@uninsane.org
+- Gitea (code hosting/collaboration): <https://git.uninsane.org>
+
+the sources for uninsane.org itself live [here](https://git.uninsane.org/colin/uninsane).
+a Matrix web client lives [here](https://web.matrix.uninsane.org).
 
 if you have comments or questions about anything you read here -- or if you're just generally curious
-and want to know me better -- use one of the above. i'm a huge believer in the social web
-(AKA "small web", "indie web", etc)
-and if you're the type to be reading "about" pages on a blog like this we're likely to get along :-)
+and want to know me better -- do reach out. i'm a huge believer in the web as a tool for like-minded
+individuals to come together, and if you're the type to be reading "about" pages on a blog like this
+then we may be quite alike :-)
 
-if you're looking for accounts on the above, i'm happy to host you: just click through and look for the 'register' button.
+the big email providers don't always play nicely with smaller hosts like me though,
+so please consider those other options above first.
+
+and if you want to foray into ActivityPub/Matrix/etc but don't know where to set up, i'm happy to host
+you. crawl through the above links til you hit a 'register' button, then use that and send a short
+introduction through any other means so i know you're not spam.
 
 ### Yes, but I Want to Know About&nbsp;_You_
 
@@ -50,7 +58,7 @@ special thanks to the following for powering this blog:
 - [nginx](https://nginx.org/) for developing the software which serves you this content over HTTP.
 - [nixos](https://nixos.org/) for developing the operating system of this host.
 - [Raspberry Pi Foundation](https://www.raspberrypi.org/) for developing the hardware which hosts all the above.
-- the thousands of contributors out there contributing in every manner to the open web upon which all these things depend.
+- the thousands of dreamers out there contributing in every manner to the open web upon which all these things depend.
 
 [SIL-OFL]: http://scripts.sil.org/ofl
 [ZOLA-MIT]: https://github.com/getzola/zola/blob/master/LICENSE